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Too much competition seems to be the complaint of all communications companies. Add to this the fact that the industry seems to be in a state of continual change, a problem solving model is often used to create business models. This is because they often need to change their business model or marketing method as little as every six months. Problem solving models are being used to maintain communications companies, and to identify opportunities. It seems that many communications companies are relying on the fact that they will create a solution to the next big industry change, thereby putting them ahead of the competition for a short while.

A mistake that some communications companies make is to neglect the values of their stakeholders and their company values. In an environment where they have to change on a regular basis, some are making the mistake of trying to get one up on the competition. This leaves them neglecting their business and stakeholder values, which then puts them in a very difficult position in the long term. It is a proven fact that in the communications industry, it is better to have a collaborative decision-making process rather than a competitive decision-making process.

Some communications companies are so wrapped up in their continual struggle with competitors that they create their own problems. For example, many have trouble dealing with their unions, as the unions are often asked to deal with the consequences of their changes, rather than collaborating with the unions. Withholding information from stakeholders until the press releases are issued is another mistake that many communications companies make. The backlash from stakeholders and unions potentially creates more problems for the company’s problem-solving model to deal with, thereby taking the focus away from the market and their competitors. Not collaborating with the unions is also a big issue when it comes to changes involving staff; most of them being related to cost cutting measures.

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